Top 10 Social Media Moments of Super Bowl XLVII

You’ve heard the news: Super Bowl 47 was all about social. While the TV ratings for last night’s game were higher than the year before, the audience’s social activity/engagement numbers more than doubled. The “Brand Bowl” confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation than ever before–and its influence will surely continue to grow.

Need evidence? Here are our 10 favorite social media moments from last night’s big game.

1.

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