Tools Round Up: Vitrue Raises $17 Million in Financing

Vitrue, the social media management and marketing company, has raised $17 million in financing led by Scale Venture Partners, Advent Venture Partners, and previous investors General Catalyst Partners, Comcast Interactive, and Dace Ventures. According to TechCrunch, the company will use the infusion of cash to expand in markets domestically and globally, and to hire between 100 and 150 people.

Business Wire is celebrating its 50th anniversary with a program that encourages its employees around the world to volunteer in their communities. The “Business Wire Gives Back 2011” campaign has set a goal – 5,000 hours for the company’s 500 employees with 12 hours of paid time off to make it happen. Business Wire has 32 offices around the world.

Cassandra Pean and Stacey Acevero are taking over PR duties for Vocus while the company’s director of PR, Frank Strong is on leave serving in the Army National Guard. We wish him the best.

NBTV Studios, a media production and interactive services company, has partnered with Latergy, a video PR and marketing firm. The two will create, manage, and distribute client content.

Twitter’s Hope140 blog, which highlights the ways the social network aids social good, has published the story of a 21-year-old Egyptian student who sent the first tweet with the hashtag #Jan25.