Tomorrow Is 'Snark-Free Day.' Good Luck with That, PR Peeps.

So…how long do we see this idea lasting? Namely in the laconic world of public relations. You know, folk in this profession like to be brief, witty and nonsensical. To wit, much of what flacks have to say can be seemingly perceived as “smarmy,” “irascible,” or even “snide.”

(Yes, those were the only words that came up on my trusty Thesaurus app.)

It’s nice not to be such a, shall we say, smart ass. Therefore, a gaggle of public relations professionals have dedicated tomorrow as “Snark-Free Day.” October

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