Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions.
Messenger users can click this link to activate SideFlix, after which they will be guided through an onboarding phase and then prompted to use the messaging app to invite friends to take part.
The more friends who join, the more exclusive digital content is unveiled.
When two mobile devices are placed next to each other, influencers Jia-Ye Wu and Mia Kong take users on a journey across Shanghai, ending up on the fall 2018 TommyNow Icons runway.
Adding
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in