Spin the Agencies of Record

Rubenstein Public Relations has added Tofutti Brands, makers of all sorts of dairy-free products, to its list of clients. The firm will work on raising the company’s profile through media relations and other PR services.

Positec, a power tools company, has selected RF|Binder Partners as its AOR after a competitive search. The firm will drum up awareness for the company through media relations for the company’s execs and corporate feature stories. Positec is the China-based company behind the Worx and Rockwell lines of tools, two brands that have grown to $100 million in just a few years, according to the release.

“Discovery engine” StumbleUpon has chosen Shift Communications as its AOR for North America after a competitive search. The firm will work on traditional and social media relations to raise awareness of the service, with particular outreach to consumer tech and lifestyle media. [via PRWeek]

Susan Blond has added three new clients to its roster: Fileblaze, a cloud storage, streaming, and sharing system; The Lifeline Program, a company that helps terminally ill patients and other seriously ill clients get their financial situations in order; and Nüvo Condoms, which needs no description. (You can also check out the firm’s latest how-to video — How to Find a Man — here.)

Australian airline Qantas has chosen Beth Cooper PR for public relations across the UK and Ireland. It was a competitive pitch involving three firms, though the incumbent BGB is not thought to have participated. The work will focus on outreach for both leisure and business travelers. [via PRWeek UK]

The Singapore Tourism Board has chosen H&S Public Relations as its North American AOR after a search involving six firms. H&S, a venture involving Baltimore-based Sandy Hillman Communications and New York’s M. Silver Associates, was the incumbent, and has been working with the board since 2008.