Axios’ Mike Allen had what appeared to be a scoop this morning on BuzzFeed’s plans to go public next year, something for which the publication has been “quietly making preparations,” as Allen described it.
A number of outlets wrote their own stories based on Allen’s report, but then other kinds of follow-ups emerged, showing just how short historical memory is when it is set against the unrelenting pace of news. As many pointed out on Twitter, the news about a potential BuzzFeed IPO had already come out months ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in