Today's Accidental Moment of Truth
For the licensers and tie-in gurus charged with filling the world with tiny lego versions of Rupert Grint, this year it is all about old wine and new bottles, and they seem to have drunk enough of the stuff to freely admitt it.
As movie franchises rely almost solely on existing franchises – – Spiderman, Harry Potter, The Simpsons– – liscensers find themselves at their wits end trying to find ways to sell the sames toys over and over again.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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