To Support User Privacy, Path Eschews Advertising Revenue
CEO and co-founder Dave Morin acknowledged that Path had experienced some stumbles related to user privacy, but said the company continues to focus on building a social network that supports privacy and refuses to monetize user data.
CEO and co-founder Dave Morin acknowledged that Path had experienced some stumbles related to user privacy, but said the company continues to focus on building a social network that supports privacy and refuses to monetize user data.
The mobile-only social network will not turn to advertising to establish a revenue model, Morin said late Friday at South by Southwest.
“From the beginning, we’ve had a very strong opinion about how we want to make money. The real thing we believe is if users don’t understand how you make money, there’s a problem.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in