To Hire Effectively, 'Know What You Suck At'

If you’re a small business owner, whether you’re a boutique PR firm or a marketing company, you’ve probably had to deal with hiring someone at some point. Yet hiring—good hiring—is tough. (This is why we have HR, right?)

Jonathan Weber
, founder of New West, a media company covering the Rocky Mountains, has figured out some hiring tricks.

First, what’s at stake:

“Good hiring is the single most critical factor in the success of many types of businesses, and it’s probably becoming even more important as the world gets more competitive and the professional-service economy becomes ever more central.”

Weber, who has a background in journalism, says he’s figured out how to hire other journalists.

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