To Create Media Jobs, Outsource More?
Interesting story from Folio: today about a new magazine launched earlier this year by a husband and wife team starting a magazine on a shoestring.
John and Terry Minnis launched Grosse Pointe magazine, which is distributed to 20,000 homes in the affluent Detroit suburb of, you guessed it, Grosse Pointe, earlier this year. The Minnises have hired four ad sales reps who work on commission and pay freelancers for their articles and photos.
Ad design, though, is outsourced to India.
Says Folio:
The magazine runs about 30 ad pages an issue, 12 of which are funneled through 2adpro’s design service.
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