If imitation is the sincerest form of flattery, Amazon should be blushing. In this particular instance, it’s because a report from Reuters said Microsoft is developing cashier-less technology à la Amazon Go—and it has had talks with retailers like Walmart.
Microsoft and Walmart did not respond to requests for comment.
Reuters said it was not clear when—or if—Microsoft’s cashier-less technology will come to market.
But, if it does, Microsoft could help retailers compete with Amazon Go, which opened in Seattle in January and is reportedly expanding to Chicago and San Francisco.
Amazon calls Go a “Just Walk Out” shopping experience in which customers use an app to enter the store and technology like computer vision, sensor fusion, deep learning and lots and lots of cameras help it detect when products are taken from or returned to store shelves.
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