Tips and Tools for Measuring Social Engagement in 2014

With the rise of content marketing, brands are working harder than ever to measure engagement and drive sales.

With the increasing popularity of content marketing over the last few years, it’s a wonder the phrase isn’t on every list of overused buzzwords. In fact, content marketing is becoming synonymous with advertising online. The big problem is that only half of B2C content marketers are confident their efforts are effective.

One of the challenges is that engagement is hard to measure and most marketers are still measuring engagement based on referral traffic, likes and shares.

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