Direct Advertising Trades Emerge as a New Way of Getting Users as Chartboost, TinyCo Partner
One of the interesting marketing trends I’ve heard more about in recent months is how mobile game developers are doing direct advertising trades to avoid giving up revenue share to an ad network and to bypass platform restrictions around cross-promotion.
In that vein, a partnership today between San Francisco’s Chartboost and Andreessen Horowitz-backed TinyCo shouldn’t be much of a surprise. The pair are giving developers who display ads promoting TinyCo games 100 percent of the proceeds, instead of partial revenue share as many ad networks might ask for.
The
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