Tiny Toyota iQ Comes with Custom Font

Following in the sponsored tire tracks of artist Robin Rhode, who recently used a BMW Z4 as a 300-horsepower paintbrush, Brussels-based graphic designers Pierre Smeets and Damien Aresta have created a typeface using an iQ (pictured at right), Toyota’s answer to the Smart Car. Smeets and Aresta teamed up with interactive artist Zach Lieberman and seasoned racecar driver Stef Vancampenhoudt to trace and digitally map letters and characters on the floor of an airplane hangar (watch the design process in the below video).