Tinder Partners With 20th Century Fox to Promote Melissa McCarthy’s New Movie

Swipe for Spy.

Twentieth Century Fox has partnered with the dating app Tinder to give users in 50 markets a sneak peak of the new movie Spy starring Melissa McCarthy and Jude Law this Thursday May 14. The movie will be in theaters on June 5. Those markets include the major ones — New York, San Francisco, DC, Boston — but also Fresno, Grand Rapids, Calgary and Honolulu.

“Giving Tinder users the chance to see ‘Spy’ early is a great way for us to spread word of mouth and a great way to provide Tinder users with a fun and memorable first date experience,” said Marc Weinstock, president of domestic marketing at 20th Century Fox. Users will be able to swipe through the movie’s stars, which also includes Jude Law and Jason Statham. Swiping right will give you the chance to attend a special screening.

“Each day, 26 million matches are made on Tinder with more than six billion matches made to date,” says TheWrap. So perhaps the thinking is that a number of those matches will go on a movie date and see Spy? It’s definitely a good way to get in front of a large group of people. And it’s better to go on a date with a new special someone and have a good laugh rather than sit through something awkward. (Looking at you 50 Shades of Grey.)