Tinder Makes a New Match…at the South Pole


Don’t sleep on this selfie opp

The dating app Tinder scores today’s biggest completely random PR win from way down south in Antarctica.

According to NYMag’s The Cut, a nameless American researcher got bored while doing the data analysis thing at McMurdo Station near the South Pole (imagine that!) and fired up his smartphone on a lark because he “wanted to see if there were any available women out on the loveless tundra.”

To the endless joy of whoever runs PR at Tinder, the answer was “yes” (after said dude expanded the app’s location radius).

Now click through for some real romance.

This “connection” happened back in December, mind you—so the only match Mr. Anonymous found was a 45-minute chopper ride away thanks, in part, to budget cuts that followed the government shutdown (and the fact that very few available men or women would choose the world’s least inhabitable spot as a place to look for dates).

But love wins in the end, and Mr. Anonymous did indeed meet his match a few weeks after that first swipe. She was about to leave the continent when they finally came face-to-face, so the two “have yet to become the first Tinder hookup in Antarctic history”—but they do plan to meet again the next time they’re both down South. And while it’s not exactly clear why this researcher passed his info on to New York, we hope the Tindr PR team had something to do with it.

In unfortunate news for other sexy app makers, we can’t imagine Grindr sharing in this PR victory because nobody’s desperate enough to travel across the icy, lifeless tundra for a quick hookup, right?

Wait, don’t answer that question…

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.