Tinder Is Figuring Out How ‘Desirable’ You Really Are

In the PR world, this is a swipe left.

If you are on Tinder, you are being watched — and not by possible suitors. In fact, the app is watching you to determine your “desirability.”

According to Fast Company, Tinder has built an “Elo Score” (a term the chess world uses to rank player skill levels) to determine how each user ranks as the most (and least) desirable people swiping on the service. Feeling self-conscious yet?

You will.

Tinder CEO Sean Rad confirmed the scoring system during Fast Company’s recent profile of the company. Rad shared that the rating is “technically not a measure of attractiveness, but a measure of ‘desirability,'” in part because it’s not determined simply by your profile photo.

“It’s not just how many people swipe right on you,” Rad explains. “It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it.”

Complicated to reduce someone’s ego to metrics and desirability? That shouldn’t take a while to muster. Bullies do it all the time in grade school.

The scores, which are not available to (all) users, come from what Tinder data analyst Chris Dumler calls “a vast voting system” that can be used to study user profiles considered the most alluring.

“Every swipe is in a way casting a vote: I ding this person more desirable than this person, whatever motivated you to swipe right,” Dumler told Fast Company. “It might be because of attractiveness, or it might because they had a really good profile.”

So, desirability goes back to peen pics and cleave shots. Yeah, dating is back to normal. Thanks Tinder.