Tinder Is Figuring Out How 'Desirable' You Really Are
In the PR world, this is a swipe left.
If you are on Tinder, you are being watched — and not by possible suitors. In fact, the app is watching you to determine your “desirability.”
According to Fast Company, Tinder has built an “Elo Score” (a term the chess world uses to rank player skill levels) to determine how each user ranks as the most (and least) desirable people swiping on the service. Feeling self-conscious yet?
You will.
Tinder CEO Sean Rad confirmed the scoring system during Fast Company’s recent profile of the company.
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