Time‘s Green Issue By the Numbers


  • Subscription cards that fell out when we opened the magazine: 3
  • Subscriptions cards still attached: 2

  • Trees that look like broccoli on the cover: 1
  • Percentage of Time Inc.’s paper that comes from “sustainability managed forests, according to Rich Stengel‘s editor’s note: 69 percent (Okay, this is good.)
  • Recycled material used for printing: 0
  • Points we are beating into the ground: 1