Time.com Launches First Sports Blog, Keeping Score

Content will cover sports and culture worldwide

In the past few years, Time.com has rolled out a number of new verticals covering everything from technology to health to politics. But until now, the site hasn't had a destination for all of Time’s sports coverage. So just in time for March Madness, Time.com is launching its first sports blog, Keeping Score.

Articles will cover sports around the world—including the upcoming Olympics—and their larger cultural, economic and political impact. “Keeping Score will be much more than a chronicle of games and statistics,” Time.com

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