Time to Create the Donuts

Donut fanatics have until March 8 to create custom virtual donuts as part of Dunkin’ DonutsCreate Dunkin’s Next Donut online contest, which is tied in with the franchise’s 60th anniversary, Mashable reported.

The 2009 contest resulted in more than 130,000 donut submissions and 174,000 votes, according to Mashable, and the winner was Toffee for Your Coffee, which combined sour cream cake, glaze and chopped Heath bar.

Entries will be judged on use of ingredients, donut name, and the story behind the donut, Mashable reported, and creations can be shared with social-media sites or downloaded to users’ desktops.

According to Mashable, 12 finalists will each receive $1,200 cash prizes, one year’s worth of donuts, Flip HD camcorders, and trips to Dunkin’ Donuts University to bake their donuts and meet with chefs. The grand-prize winner will receive $12,000, and their donut will be sold in stores for a limited time.

Dunkin’ Donuts manager of interactive and relationship marketing David Tryder told Mashable there was a “substantial commitment and investment involved with the building of the site, marketing, and media,” adding that the 2009 contest “met expectations on the business side,” and the company “saw a healthy response in donut sales during the promotion period.”