TIME Magazine Print/iPad Subscription Tie May Reduce Customer Anger

Time Magazine has a great reputation and following in its paper form. However, its iPad magazine-in-an-app has received less aclaim. In fact, its average customer rating for the current veresion is 2 stars (out of 5) and its overall average rating for all versions is a dismal 1.5 stars with 10,438 people voice their displeasure. Most of this displeasure has to do with its current pricing model rather than its content. At $4.99 per issue, it would cost $260 to buy every issue in a year.