Time Inc. Says That Decaying 1998 Issue Of People In Waiting Room Has Value
Is this room the key to the magazine industry’s survival?
In a study that is no doubt valuable but, in the age of fleeting magazine advertising, smacks of desperation, Time Inc. yesterday released the results of a study it commisioned to show value in “public place magazine reading” — those magazines scattered throughout doctor and dentist offices nationwide. According to the study, “more than 80 percent of readers take actions” based on what they read in magazines placed in such waiting rooms.
John
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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