Time Inc. Now Accepts Bitcoin

Bitcoin enthusiasts (that’s got to be a thing) rejoice — you can now pay for your Time Inc. magazines with the digital currency. The publishing house has partnered with Coinbase, a Bitcoin wallet, to integrate bitcoin payments for subscriptions to Fortune, Health, This Old House and Travel + Leisure.

Lynne Biggar, Time Inc.’s executive VP for consumer marketing and revenue, said that if people are using bitcoin, Time Inc. might as well get onboard.

“We are always looking for ways to make it easier for consumers to engage with our brands and this pilot program will give bitcoin users a seamless and simple way to purchase subscriptions,” explained Biggar, in a statement.