Time Inc. Launches Sports Illustrated Films

A smart move by Time Inc.

Time Inc. is expanding its empire with a foray into video. Sports Illustrated Films will feature original programming intended for digital and TV distribution.

The first two projects from SI Films—Brett Favre: Life After the Game and The Rise and Fall of the Danbury Trashers—are live today. A total of six films are slated to launch by the end of the year.

“We see amazing potential for Sports Illustrated-branded programming both domestically and internationally, and we are going to pursue those opportunities very aggressively,” said J.R. McCabe, Time Inc. Video’s senior vp, in a statement. “Today’s announcements reflect the vision we have for many of our brands.”