Time Inc. Lags Rivals in iPad Rush—Why?
Is the company's reliance on sale of weekly mag subscriptions bogging it down?
Hearst has a deal to sell magazine subscriptions on Apple’s iPad. And Condé Nast reportedly isn’t far behind. But what about Time Inc.?
Of the three, Time Inc. would be the most in need of the ability to sell magazine subscriptions because its business is so weekly reliant. Readers are loathe to download and buy single issues on the iPad week after week, especially at the full cover price. (Just ask The New Yorker.) But all Time Inc.
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