Time Inc., HP Challenging Apple's Dominance
Hewlett-Packard’s Palm unit has unveiled the TouchPad, its entry into the tablet market in San Francisco today, and Time Inc. is the exclusive magazine publishing partner on the new device, Adweek has learned.
Several of Time Inc.’s titles will be available with a subscription option at launch, including Time, Sports Illustrated and People, to be followed by Fortune and other Time Inc. titles down the road.
Randy Rothenberg, who was recently named Time Inc.’s new chief digital officer, has been working behind the scenes with HP and is expected to be on stage for the unveiling.
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