Time Inc. Has its Sights Set on TV
We finally have some insight into how Joe Ripp, Time Inc.’s CEO, plans to save the company. During the Code/Media discussion series, Ripp told Recode that the key to reviving Time Inc. was expanding its offerings, and his inspiration was National Geographic. In other words: Expect Time Inc. brands to show up on your story box in the near future.
NatGeo was once nothing more than a stack of dusty magazines in your grandfather’s study. It’s now a multimedia empire, with multiple TV networks and a successful film studio.
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