The price tag for a property that currently caters to some 15 million monthly unique visitors and earns over 50 million monthly page views was not disclosed. But the acquisition of FanSided by Time Inc. is a smart one.
From today’s announcement:
“The FanSided business is an investment in a modern content strategy plus deeply engaged and passionate audiences,” Time Inc. CEO Joe Ripp said. “The entrepreneurial and agile FanSided leadership team is a great addition to our growing Sports Illustrated Group portfolio.”
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