Time Inc. EVP: SI Digital Revenue Up $20 Mil. Over Last Year

Time Inc. EVP John Squires shows off his new hairdo

Earlier today in the Luce Room of the Time Life Building, we caught the Time Inc. Digital Showcase, detailing the Web successes of InStyle, Sports Illustrated and CNNMoney.com. All three brands have enjoyed record traffic but the talk of the day was InStyle.com’s Hollywood Hair tool, which allows users to see themselves in the hairstyle of their favorite celeb. In the past five months, 1.69 million women have uploaded their photos, totaling 40 million individual try-ons. Even EVP John Spiers got into the act (see picture).

During the Sports Illustrated segment of the presentation, SI.com managing editor Paul Fichtenbaum discussed the runaway success of the SI Vault. He anticipated getting 500,000 unique visitors in the first month (3/20-4/20), but the site received 1.7 million. It’s been four years in the making, so we’re glad the portal’s a hit.

During the Q&A, Spiers revealed that SI gets 15 percent of its revenue for digital and this number should increase to 20-30 percent. He thinks that soon all of Time Inc.’s brands will follow this same model.

(If you’re interested, TVNewser has more on the CNNMoney.com front.)

Among other worthy tidbits:

  • Real Simple‘s Web site will relaunch this fall
  • CNNMoney.com has almost 20 million video streams a month
  • Keith Kelly got up to get coffee during the brief Q&A session