Time Inc., Essence Launch Internet Television
While noone was looking, Essence and parent company Time Inc. pulled off a move that could have major ramifications down the line. Essence is launching an internet television division headed up by former MTV VP Lesley Pinckney and magazine vet Jen Doman. It appears their agenda is based around creating long form internet tv content, starting with a reality show, 30 Dates in 30 Days (pictured):
As the industry’s first interactive, online reality dating show, 30 Dates in 30 Days pairs five single women with six eligible bachelors each, for a week’s worth of dates.
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