Time Inc. Does Social Networking

When asked at yesterday afternoon’s presentation at the Time Inc. Digital Showcase what was the most difficult property to integrate online, Time Inc. executive vice president John Squires answered, candidly, “Time was a challenge.” Acknowledging that the mag was late to the digital political ballgame, Squires noted that the site had recently hired Mark Halperin to help with their 2008 Presidential campaign coverage. Squires emailed FishbowlNY, clarifying, “Time [is] realizing its position as providing the ‘why’ behind the headlines.