Time Inc. Adds Kevin Martinez

He joins from Maxim.

Time Inc. has named Kevin Martinez vp, group sales director for InStyle and StyleWatch. Martinez was most recently Maxim’s publisher and chief revenue officer.

Prior to his time with Maxim, Martinez served as publisher of Details and Elle.

“Kevin’s access, relationships and industry knowledge are unparalleled,” said Ron King, Time Inc.’s senior vp, fashion, multicultural and shelter, in a statement. “As we continue to extend our commitment to fashion and the InStyle and StyleWatch brands, I couldn’t be more pleased to welcome Kevin’s partnership.”

Martinez is succeeding Patrick Connors, who is leaving Time Inc. Aug. 24.