'Time' Editor on Breastfeeding Image Controversy

'I'm hoping this will sell well.'

Last week Time was Magazine of the Year; this week it’s getting buzz for a very different reason: a cover showing a young mom breastfeeding her 3-year-old boy.

Critics have been tweeting away, and a few advertisers and retailers might object to the photo that accompanies a story about attachment parenting. (Time said it doesn’t share its cover with advertisers and retailers ahead of time.)

But Time managing editor Richard Stengel defended the cover against criticism that it was a cheap shot and didn’t represent the story.

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