TikTok's Katie Puris Says There's Too Much Focus on Tactical in Digital Ads Sector

Short-term goals make some work less profound, managing director said at Brandweek

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When it comes to digital advertising, there has been too much focus on the container and not enough on the content, TikTok managing director and global head of business marketing Katie Puris said during a Brandweek session Wednesday.

Puris didn’t provide any details on the elephant in the room for the company (a Brandweek presenting sponsor)—the status of its “trusted technology partner” agreement with Oracle—only saying, “I read all of the same news that you read and everyone else reads, as well.”

She

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