#TikTokFashionMonth is in full swing, with a host of hashtags, livestreams and new creative effects, culminating with the TikTok Runway Odyssey Oct. 8.
Get the Look with Ariam is set for Sept. 18, followed by a JW Anderson collection reveal Sept. 28.
Puma teamed up with Black TikTok creators and designers including Ajani, Taylor Cassidy, Jufu, Makayla and Dominic Toliver to showcase their exclusive collections, with $10,000 in proceeds from sales that are generated going directly to the Equal Justice Initiative.
Alice + Olivia designed its exclusive capsule collection with TIkTok, and top creators including Bria Jones, Janette Ok and Melanie and Miranda Wilking will model the designs, with a portion of the proceeds going to the Council of Fashion Designers of America.
TikTok said users can use the #Fashion101, #GetTheLook and #TikTokFashionMonth hashtags to stay engaged throughout the event.
TikTok fashion content partnerships lead CeCe Vu said in a blog post, “We’ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine. With the launch of our TikTok Fashion Month, this is just another way for our brand partners to leverage the platform’s authentic and community-driven approach to showcase their art, creativity and personalities in a unique and truly TikTok way. We’re so thrilled to be able to offer an inclusive and immersive virtual fashion month experience for our community and are excited to see how they engage with each piece of live programming, hashtag challenge and creative effect.”
JW Anderson founder and creative director Jonathan Anderson added, “It’s always been important for JW Anderson to work with new technologies and platforms. I think TikTok is challenging norms and innovating the way JW Anderson does. I am very excited to be working directly with TikTok this season to show our Women’s SS21 collection on the platform.”
And Alice + Olivia CEO and creative director Stacey Bendet said, “TikTok is an amazing innovative platform for creative expression merging the worlds of fashion, music, art and design. I love the creativity it provides for brands in terms of sharing our clothes and connecting with our customers. Collaborating on a fashion week capsule to support inclusivity and diversity was really fun to work on, and I can’t wait to see the content created with our designs.”