TikTok Rolls Out Donation Stickers to Benefit Organizations Providing Covid-19 Relief

The company also donated $2 million apiece to Meals on Wheels, No Kid Hungry

TikTok will match user donations that are made via its Donation Stickers through May 27 TikTok

Imitation is the sincerest form of flattery, especially when it’s for a noble cause: TikTok followed similar initiatives by Instagram, Snapchat and Facebook by rolling out its own version of Donation Stickers Monday.

The video creation application also revealed that it is donating $2 million apiece to Meals on Wheels and No Kid Hungry.

Donation Stickers are an in-app feature that enables users to raise money for charities and causes via their videos and livestreams.

When a viewer taps on a Donation Sticker, they will see a pop-up window where they can donate to the featured organization without leaving the app. The donation process is being powered by charitable fundraising platform Tiltify, which securely processes transactions.

To add a Donation Sticker to either an existing video or a livestream, TikTok users can go to the editing page, click on the Covid-19 Donation Sticker, select the organization for the funds to go to, place the sticker on the video, add a caption and post.

The #doubleyourimpact hashtag will be automatically added to the caption, as TikTok will match user donations that are made via its Donation Stickers through May 27.

Here is the process for existing videos:

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And here is the process for livestreams:

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The following charitable partners can be selected:

The Actors Fund: Supporting entertainment professionals nationally.

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CDC Foundation: Protecting the health, safety and security of America and the world.

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James Beard Foundation: Celebrating chefs making food culture more delicious.

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Meals on Wheels: Fighting senior hunger and isolation by supporting more than 5,000 community programs.

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MusiCares: Its Covid-19 Relief Fund helps people in music impacted by the pandemic.

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National PTA: Helping to make every child’s potential a reality.

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National Restaurant Association Educational Foundation: Attracting, empowering and advancing today’s and tomorrow’s restaurant leaders.

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No Kid Hungry: Aimed at ending childhood hunger.

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Tiltify CEO Michael Wasserman said in a TikTok blog post Monday, “Tiltify was created to provide a simple but engaging way for charities and content creators to raise funds through popular social platforms. The partnership with TikTok is our first mobile-driven integration, and it will make it easier than ever for hundreds of millions of TikTok users around the globe to support their favorite charities and causes.”

Also, as mentioned above, as part of TikTok’s Community Relief Fund, $2 million apiece will go to Meals on Wheels and No Kid Hungry.

Meals on Wheels will use the funds to provide resources for local programs that are needed to keep seniors safe and well-nourished.

Meals on Wheels America president and CEO Ellie Hollander said in a TikTok blog post Monday, “We are grateful for this opportunity to build much-needed support for Meals on Wheels amid this evolving national crisis. TikTok is stepping up to ensure that America’s homebound seniors will continue to receive this vital lifeline – and inspiring its community to do the same.”

And No Kid Hungry will help ensure that kids nationwide receive necessary meals during school closures caused by Covid-19 and beyond.

Debbie Shore, co-founder of Share Our Strength, the organization behind the No Kid Hungry campaign, said in the blog post, “We’re so grateful to our friends at TikTok for joining forces with us to help feed America’s kids. With people staying home and connecting more virtually, this partnership will be instrumental in helping us reach new audiences and give TikTok users a meaningful way to give back to their communities.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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