Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States.
Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at digital media consultancy Varick.
Hawkins, who officially started in late June as the first person in the role, will report to Blake Chandlee, TikTok’s vp of global business solutions in North America and Europe.
TikTok, which recently rebranded its ad offering as TikTok for Business, presented at the Digital Content NewFronts for the first time in June and rolled out its self-serve ad platform to all businesses earlier this month.
Hawkins’ appointment is the latest in a series of executive hires for TikTok.
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