TikTok Joins WeProtect Global Alliance to Fight Online Child Sexual Exploitation

The video creation platform committed to the Voluntary Principles to Counter Online Child Sexual Exploitation and Abuse in March

TikTok will work with industry partners, nonprofits, academics and governments WeProtect Global Alliance

TikTok joined the WeProtect Global Alliance, a multisector alliance dedicated to ending online child sexual exploitation.

The video creation platform committed in March to promoting and supporting the Voluntary Principles to Counter Online Child Sexual Exploitation and Abuse, adopted by Five Eyes, a collaboration between intelligence agencies in Australia, Canada, New Zealand, the U.K. and the U.S.

TikTok said it will work with industry partners, nonprofits, academics and governments to identify, implement and share innovative solutions for protecting children online.

Senior director of trust and safety Jeff Collins, head of trust and safety for Europe, the Middle East and Africa Cormac Keenan and director of trust and safety, Asia-Pacific region Arjun Manjunath said in a blog post, “Any instance of child sexual exploitation is one too many. As an industry, it is essential that we come together to tackle this harm. Our membership in the WeProtect Global Alliance is an additional opportunity to collaborate, learn and share best practices with our peers and to make critical progress towards our common goal of ending online child sexual abuse.”

WeProtect Global Alliance executive director Iain Drennan added, “Tragically, advancements in technology mean that it has never been easier for those who want to sexually exploit children to make contact with potential victims. Industry collaboration is vital, and we look forward to working with TikTok and other industry partners toward our common goal of ending the sexual exploitation of children online. During our conversations with TikTok, we’ve been struck by the platform’s genuine commitment to prioritizing the safety of its youngest users, and the recent decision to restrict under-16s’ access to its direct messaging feature is one example of its willingness to put child safety first.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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