TikTok Introduces Youth Portal

Single destination for safety resources, best practices

TikTok added a Family Pairing feature last month TikTok

TikTok rolled out a Youth Portal this week to give teens and parents a single destination for safety resources, best practices and guides to the video-creation application’s tools.

The new Youth Portal will roll out globally in over 15 languages, including English, French, German, Hindi, Italian, Japanese, Korean, Portuguese, Russian and Thai, and more educational resources will be added in the coming months.

The initiative follows last month’s addition of a Family Pairing feature that enables parents to link their accounts to those of their teens, determine how much time their teens can spend on the app each day and control content they can see and who they can exchange direct messages with.

The Internet Security section of the Youth Portal includes information on creating secure passwords, how often they should be changed, what should be kept private and detecting suspicious behavior.

A section on Personal Privacy details: privacy setting to define users’ public presence; controls for comments, direct messages and Duets; blocking users; and enabling Family Pairing.

Finally, the Youth Portal includes a Community Best Practices section with tips on being kind and positive online, TikTok’s code of conduct and being a creator.

TikTok’s partners in the Youth Portal initiative weighed in via a blog post.

National Center for Missing and Exploited Children president and CEO John Clark said, “TikTok is making child protection a priority with the launch of its new Youth Portal that will give families an easy way to learn about safety together. We are proud that the Portal will feature NCMEC resources, and we applaud these efforts because they support our own mission to empower children to be safer online through education.”

National PTA president Leslie Boggs added, “National PTA is pleased to see another positive step by TikTok in helping youth stay safe as they have fun creating and connecting on the app. The new Youth Portal as part of TikTok’s Safety Center will make it easier for families to find and apply the various safety resources, features and settings.”

Family Online Safety Institute CEO Stephen Balkam said, “We’re glad to support the continuing steps that TikTok is taking to keep its community safe, especially when it comes to prioritizing younger users. In light of the increased time teens are spending on social media right now, a Youth Portal is an important addition to TikTok safety tools.”

And ConnectSafely CEO Larry Magid added, “All the safety, security and privacy tools in the world aren’t much good if people don’t know how to use them, which is why I’m pleased to see TikTok launch its Youth Portal for young users and their parents.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.