TikTok Gets a Reprieve in Pakistan

The country’s telecommunications regulator warned that it will be banned permanently if conditions are not met

Earlier this month, the Pakistan Telecommunication Authority ordered ISPs to block the video creation app hazimsn/iStock

TikTok has been reinstated in Pakistan, for now.

Earlier this month, the Pakistan Telecommunication Authority ordered Internet-service providers to block the video creation application due to its inability to remove “immoral” and “indecent” content.

The PTA said Monday, “As a result of continuous engagement with the platform’s senior management before and after the imposition of the ban, TikTok has assured moderating content in accordance with societal norms and the laws of Pakistan and ensured that the users who are continuously involved in uploading unlawful content are blocked from the platform. The PTA, as a facilitator to the users’ healthy digital experience on the internet and growth of digital companies, has therefore, decided to lift the ban.”

The agency added, “The restoration of TikTok is strictly subject to the condition that the platform will not be used for the spread of vulgarity and indecent content and societal values will not be abused. The PTA will be constrained to permanently block the application in case said condition is not fulfilled.”

TikTok was banned in India in June.

The app was downloaded 14.7 million times in Pakistan in the first six months of the year, according to app analytics firm Sensor Tower.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.