TikTok revealed a $200 million TikTok Creator Fund aimed at supporting creators in the U.S. who are seeking to turn their content into a way to make a living.
The video-creation platform said the goal of the fund is to enable those creators to realize additional earnings from the care and dedication they have put into their craft.
U.S. creators can begin applying in August, and they must be 18 or older, meet a baseline for followers and post content in line with the platform’s community guidelines.
TikTok said the new fund joins other monetary opportunities for creators on its platform, including: Its $50 million Creative Learning Fund, which introduces emerging teachers to TikTok and has benefited over 1,000 creators in the U.S. thus far; livestreams, which bring earnings to hundreds of thousands of creators; and the TikTok Creator Marketplace, which helps brands discover and team up with creators to collaborate on paid campaigns.
TikTok U.S. general manager Vanessa Pappas said in a blog post introducing the fund, “TikTok is a platform rooted in creativity. While the past few months have been challenging for many, we’ve been awed by the outpouring of empathy, humor and truly uplifting content from our users. We love seeing community form on TikTok in uniquely expressive ways. The growth of relatable content, and the entertaining and refreshing experience on the application, is a direct testament to the spirit and creativity of our talented creators.”
She concluded, “In a relatively short time, TikTok has grown to become a source of income and opportunity for creators and their families—and we couldn’t be more encouraged by their success. As our community continues to flourish, we’re committed to fostering even more ways for our creators to earn livelihoods by inspiring joy and creativity.”