TikTok Donates $2M to The Actors Fund Covid-19 Emergency Financial Assistance Program

The money will go to those in the entertainment and performing arts community who are in immediate need

The fund supports actors, camera people, writers, directors, musicians, dancers, crew members, editors and others The Actors Fund

TikTok will donate $2 million to The Actors Fund Covid-19 Emergency Financial Assistance program.

The company said the funds will go toward critical financial assistance for those in the entertainment and performing arts community who are in immediate need.

TikTok said in a blog post, “Supporting the performing arts industry and helping our community tackle the challenges brought about by the coronavirus pandemic is an ongoing focus for us, and this donation is just one of many steps we’re taking to assist communities in a time of need. We’re humbled to be able to give back to the Actors Fund through today’s donation and thankful for all the performers, crew members, writers and entertainers who connect with their communities on TikTok. Until we are able to enjoy live on-stage performances again, we are looking forward to all of the ways we can connect with them from home.”

Actors Fund chairman Brian Stokes Mitchell added, “We are grateful to TikTok for this generous donation to support The Actors Fund’s Covid-19 emergency financial assistance. These funds will help thousands across the country impacted by work stoppage in the performing arts and entertainment community: actors, camera people, writers, directors, musicians, dancers, crew members, editors and so many more people who lift us up and brighten our days through their work. It’s critical that we be there for them now and, in particular, for our seniors and the immunocompromised individuals who need our help, as well as those in financial distress.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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