TikTok Details Its #LearnOnTikTok Educational Initiative

Content will come from over 800 institutions, media publishers, public figures, real-world professional experts

TikTok is building a creator learning portal TikTok
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TikTok teamed up with more than 800 educational institutions, media publishers, public figures and real-world professional experts on #LearnOnTikTok, an initiative to bring learning material to the video creation platform.

TikTok U.S. head of content partnerships Bryan Thoensen said in a blog post, “The reception from our community shows that people are eager to #LearnOnTikTok—and we’re energized by the opportunity to do more. To support the growth in creative learning, we’re exploring additional ways to showcase the rich offering of instructional content that’s thriving on the platform, and we’re building a creator learning portal that will provide insights, tools and best practices on how to create quality content on TikTok. We look forward to sharing more on our efforts to give back to the community and, in the meantime, we’re ready to soak up all the creative insights and instruction that the TikTok community has to offer.”

He also shared examples, including:

Thoensen also shared comments from experts in his blog post.

José Andrés, internationally-recognized culinary innovator, New York Times bestselling author, educator, chef/owner of ThinkFoodGroup and founder of food relief organization World Central Kitchen, will share cooking tips and tricks learned from every corner of the globe and right in his own home kitchen. He said, “From the science of food to fundamentals for the whole family, from Michelin-starred restaurants to cooking with my three daughters, I’m looking forward to creating educational food content for the TikTok community.”

Television personality, producer, businesswoman, actress, author and model Tyra Banks, who will create content to teach and inspire the TikTok community, said, “I am beyond pumped to partner with TikTok to bring exciting, thought-provoking content all about learning and taking your life to the next level. I’ll tackle how to overcome life’s obstacles and give unique tips and tricks to make your wildest dreams come true. Motivating people to reach for their ‘BFOGS,’ their ‘Big Fierce Outrageous Goals,’ has always been my passion, and I can’t wait to share all of these lessons I’ve been honing for years with the TikTok community.”

Bill Nye, science educator, TV personality, mechanical engineer and CEO of nonprofit space interest group The Planetary Society, said, “I’m excited to partner with TikTok. Looking forward to doing some science on the small screen—the real small screen—the one on your phone.”

Lilly Singh, host of NBC’s A Little Late, will create content that inspires people to stay positive. She said, “I love to tell stories that have the potential to inspire audiences and make people feel seen and connected, especially in this climate, where we are often apart from one another. TikTok is such an original place on the internet, and I’m excited to create content that makes a positive impact, encourages people to learn something new and, just as important, I know we could all use some comic relief right now, too.”

And astrophysicist, cosmologist, planetary scientist, author and science communicator Neil deGrasse Tyson, who will create content that teaches and inspires, said, “I’m happy to work with my StarTalk team to bring a stream of fun, educational content to the platform. Science has always been a passion of mine, and it’s my goal to make it a passion of yours.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.