TikTok Beefs Up Its Web Experiences

Videos can now be uploaded, and creators with Pro accounts can access insights

People can like, share and comment on TikTok videos via the web TikTok

TikTok released a host of new features aimed at bringing more of the video creation platform’s experiences to the web.

After visiting the TikTok site and logging in with their credentials, users can now upload videos directly to TikTok via desktop.


People can also like, share and view comments on TikTok videos via the web.

And creators with TikTok Pro accounts can now access and export insights about their videos and accounts from the platform’s analytics dashboard.


TikTok said in a blog post, “On the TikTok mobile application, users have the freedom to create and enjoy content easily and on the go. In an effort to expand access to the platform, we recently released a lineup of new features on TikTok.com, bringing more of the experience users love from our app to the web. Our hope is that increased functionality and accessibility on the web will make it easy for more users to enjoy TikTok across devices and give creators more freedom in managing their accounts.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.