Popular video-sharing platform TikTok secured assets from content personalization company GeoGif.
GeoGif was spun off from its parent company, Bivid, two years ago. It creates animated stickers and location-based overlays that users can place on top of their content before sharing it with friends.
For instance, if a user is vacationing in Miami, the GeoGif platform would present them with an appropriately themed overlay based on that location.
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