Through AutoLiFT, automotive brands may start looking to Facebook for extra ad horsepower
Courting automotive brands has been a major focus for Facebook. When General Motors pulled its $10 million ad campaign from Facebook in 2012, many industry leaders took it as a sign that there’s not enough ROI from Facebook advertising. However, a lot has changed in 2 years.
Facebook’s pitch got a significant boost in November 2013 when the company hired Google’s Michelle Morris to lead automotive marketing.
Now, as Facebook has built a robust advertising platform, Menlo Park and Detroit are working together quite well.
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