Thrillist Goes Offline With Best Day of Your Life

Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day of Your Life, a summer food and drink festival that will take over parts of New York’s East Village on Saturday.

For the attendees, it's a great way to spend a sunny afternoon. But for Thrillist and its brand partners, the Best Day of Your Life will allow them to showcase the products they promote on the Web in real life.

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