Three Ways To Prepare For The Possibility Your Campaign Goes Viral

With Jason Russell, the co-founder of Invisible Children, (hopefully) resting after an episode that his wife says was “brief reactive psychosis,” the Kony 2012 campaign rolls on. Today we have word from CEO Ben Keesey and director of idea development Jedidiah Jenkins that a sequel is coming next week, which will provide an update on the LRA and the conditions on the ground in the places affected by its heinous acts.

This time around, with some help from the PR firm Sunshine

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