Three Takeaways from Today's Wall Street Journal Article on Agencies Battling It Out for Social Media

The Wall Street Journal‘s Suzanne Vranica published a story today on the battle for social media budgets between agencies that is getting the attention of all digital marketing types. Setting the stage, Vranica wrote:

As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms.

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