Thought Equity Motion Unlocks NCAA Vault

NCAAVault.jpgMarch Madness is getting better and better on the Internet. First, CBSSports.com announced several upgrades to the NCAA March Madness on Demand video player. Now, the NCAA teamed up with Thought Equity Motion on NCAA Vault, which offers highlights from every game played from the Sweet 16 on in every NCAA Division I Men’s Basketball Championship since 2000, The New York Times reports.

NCAA Vault allows fans to watch full games or highlight packages, and to link to Facebook, Twitter, and blogs, according to the Times, allowing search by team (from Alabama to Xavier) or player.

Thought Equity Motion CEO Kevin Schaff told the Times:

Fans want basketball content, and we wanted to find a way to get people to connect to it. People want to consume the moment and discuss it. When you broadcast a game, consumption is short-lived.